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CRM Lead - Manchester

Date: 07-May-2021

Location: Manchester Airport, GB

Company: MAG

  • Use your vision and innovation to create and develop MAGO’s CRM strategy
  • Flexible Working for a better work/ life balance
  • Take a mature function and improve it! - Opportunity to make a huge impact
  • Very Strong base salary + parking + pension + discounted tram/ train travel to work and numerous large corporate benefits.

 

We are MAGO: https://www.youtube.com/watch?v=AlbfsK-0mbM

 

 

The Business

 

Part of MAG Group, MAGO is our Digital Tech business; utilising advanced data Insights, digital platforms, and new and emerging technologies, it is an ever-evolving engine house of ideas and innovation. We not only support our UK business, but also MAG USA (based our of Chicago) along with our network of clients both in the US and across the world. With support from our large and technically comprehensive in-house Digital Marketing Team; MAGO’s focus is to create new and exciting digital and physical B2C products for customers at every step of the customer journey. Furthermore, we offer a variety class leading physical and digital B2B services and associated digital platforms to our global clients.

 

Have a stroll around our new office: https://youtu.be/0pYS_ghtWSU

The Role

 

Based at Manchester Airport, this CRM Lead role will be responsible for driving the development and execution of the CRM marketing strategy for MAGO and our global clients. You will take on a mature function that you will evolve in line with future strategy and the changing needs of a fast growing client base.

 

This role is key to MAGO’s customer strategy and sits hand in hand with our overall business strategy. It is therefore a role that can make a huge difference. With direct management responsibility for CRM Execs, you will influence the customer behaviour of c. 3m database records and be instrumental in supporting a muliti-million Pound annual income. In addition to stretching commercial targets, this role will also be responsible for delivering notable improvements against all customer engagement metrics including open, click and unsubscribe rates, retention rates and customer lifetime value / loyalty.

 

 

Typical duties include:

 

  • Deliver and optimise strategic CRM marketing campaigns for all brands within the UK group, across email and SMS.
  • Act as senior stakeholder to our Trading
  • Develop and deliver personalised, relevant and content-driven automated lifecycle marketing
  • Deliver actionable post-campaign reporting and analysis; with clear learnings and recommendations
  • Work closely with Senior CRM Analyst to identify new opportunities
  • Develop and deliver a professional testing programme for our UK customer base
  • Be an ambassador for the importance of data in our business,

 

You!

 

As the successful candidate, you will be digitally focused and data-driven with excellent management skills and have previous demonstrable experience working within a B2C data-driven business and within a senior CRM position.

 

Maybe you’re currently a CRM Lead or Head of CRM for a smaller company; either way, this role would suit your experience and salary expectations. we expect that you will have prior experience of delivering against challenging commercial targets and being able to balance these against other KPIs. The ability to work with large complex data sets to deliver relevant, timely and personalised campaigns is a must. It is also expected that you will have hands-on experience working with ESPs and knowledge of marketing automation software. We use Iterable, but experience of that is not required. It is, however, essential that you can communicate affectively; working with key stakeholders to deliver projects e.g. brand campaigns, product launches, tech development etc.

 

If you want a role that is front and centre of our business strategy/ want to take something great and make it better/ has solid team support/ be part of a growing business that is data and tech driven… then this role is for you!

 

What we Offer

 

We offer a very competitive base salary + pension, free parking and strong corporate benefits package. We have the feel of a start-up digital-tech agency, but we enjoy the backing of a major corporate. In turn, we can offer stability plus great career and learning opportunities. Based above the train station at Manchester Airport, we offer free parking and subsidised public transport. However, we encourage flexible working for a better work life balance and as such, we encourage an element of home working.

What we Offer

 

We offer a very competitive base salary + pension, free parking and strong corporate benefits package. We have the feel of a start-up digital-tech agency, but we enjoy the backing of a major corporate. In turn, we can offer stability plus great career and learning opportunities. Based above the train station at Manchester Airport, we offer free parking and subsidised public transport. However, we encourage flexible working for a better work life balance and as such, we encourage an element of home working.

 

 

Equal Opportunities

 

MAG is a values led organisation and we are committed to providing equal opportunities in all areas of work and business.  We want people to achieve their best, which will in turn positively impact on our customers and the communities in which we live and work. At MAG we empower people to be themselves within an inclusive and supportive environment, enabling everyone to achieve their full potential in line with their abilities and career aspirations.