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CRM Lead - USA Division

Date: 07-May-2021

Location: Manchester Airport, GB

Company: MAG

  • Develop CRM marketing strategy for our US business (can be Manchester based)
  • Flexible Working for a better work/ life balance 
  • Brand new role through growth. Opportunity to make a huge impact
  • Perfect for a Senior CRM Manager to step up to a Lead role
  • Very Strong base salary + parking + pension + discounted tram/ train travel to work and numerous large corporate benefits.


We are MAGO:



The Business


Part of MAG Group, MAGO is our Digital Tech business; utilising advanced data Insights, digital platforms, and new and emerging technologies, it is an ever-evolving engine house of ideas and innovation. We not only support our UK business, but also MAG USA (based our of Chicago) along with our network of clients both in the US and across the world. With support from our large and technically comprehensive in-house Digital Marketing Team; MAGO’s focus is to create new and exciting digital and physical B2C products for customers at every step of the customer journey. Furthermore, we offer a variety class leading physical and digital B2B services and associated digital platforms to our global clients.


Have a stroll around our new office:

The Role


Based in Manchester - UK or the US, this CRM Lead role will be responsible for driving the development and execution of the CRM marketing strategy for our MAG USA business and their respective clients across the US. Being a new role, there is an element of setup required to ensure that our clients CRM Marketing needs are met that we have processes and ways of working in place, which are fit for purpose as the business grows. 


This role is key to MAGO’s customer strategy and sits hand in hand with our overall business strategy. It is therefore a role that can make a huge difference. With direct management responsibility for an experienced and self-sufficient CRM Manager (based in the US), you will influence the customer behaviour of c. 4m database records; delivering engagement and ‘revenue-driving campaigns’ across email; SMS and our sales team.


Working with our new Customer Engagement system, Iterable, this is a role that directly delivers a multi-million-dollar income annually and indirectly responsible for tens of millions of dollars for MAG USA. In addition to stretching commercial targets, this role will also be responsible for delivering notable improvements against all customer engagement metrics including open, click and unsubscribe rates, retention rates and customer lifetime value / loyalty.



Typical duties include:

  • Deliver and optimise strategic CRM marketing campaigns for all brands within the USA division, across email and SMS.
  • Act as senior stakeholder to our eCommerce team to understand upcoming commercial challenges and forward plan a strategy to support.
  • Develop and deliver personalised, relevant and content-driven automated lifecycle marketing
  • Deliver actionable post-campaign reporting and analysis
  • Work closely with Senior CRM Analyst to identify new opportunities





As the successful candidate, you will be digitally focused and data-driven with excellent management skills and have previous demonstrable experience working within a B2C data-driven business and within a senior CRM position.


The role would perfectly suit a Senior CRM Manager who wants to make the move into a Lead role. You will have prior experience of delivering against challenging commercial targets and being able to balance these against other KPIs. The ability to work with large complex data sets to deliver relevant, timely and personalised campaigns is a must. It is also expected that you will have hands-on experience working with ESPs and be willing to role up your sleeves and support the fundamentals including email production and scheduling. You will have knowledge of marketing automation software. We use Iterable, but experience of that is not required. It is however, essential that you can communicate affectively; working with key stakeholders to deliver projects e.g. brand campaigns, product launches, tech development etc.


If you’re looking for a chance to take something raw and drive it forward/ get excited by big results and huge revenues/ want to develop CRM strategy for a fast growing business/ develop your knowledge of US Marketing.. this role is for you!


What we Offer


We offer a very competitive base salary + pension, free parking and strong corporate benefits package. We have the feel of a start-up digital-tech agency, but we enjoy the backing of a major corporate. In turn, we can offer stability plus great career and learning opportunities. Based above the train station at Manchester Airport, we offer free parking and subsidised public transport. However, we encourage flexible working for a better work life balance and as such, we encourage an element of home working and we are also flexible on working hours, especially in this role where you are working with stakeholders in a US time zone.


Equal Opportunities


MAG is a values led organisation and we are committed to providing equal opportunities in all areas of work and business.  We want people to achieve their best, which will in turn positively impact on our customers and the communities in which we live and work. At MAG we empower people to be themselves within an inclusive and supportive environment, enabling everyone to achieve their full potential in line with their abilities and career aspirations.


Reasonable Adjustments 


As an inclusive employer, MAG wants to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore encourage you to inform us of any reasonable adjustments you might need to enable this to happen.


…please apply today.