CRO Manager

CRO Manager
Manchester Airport / Hybrid
Permanent 

What’s the role?

The CRO Manager role reports to our Head of E-commerce and is responsible for leading the optimisation strategy of our customer journeys, to improve conversion rate, user experience and drive overall business growth. 

We’re seeking a CRO subject matter expert who can work cross-functionally across; Product, Tech, and Digital Analytics teams, as well as advise & influence senior leadership regarding CRO strategy. The role will manage one direct report, with potential to grow the team in the future.

What’s in it for you?

This is an opportunity to sit in a high-growth, ambitious team and work on CAVUs hero E-commerce distribution product. This is a key role in our e-commerce team, and will drive & deliver the broader CRO strategy across CAVU.

About CAVU:

For airports, for partners, for people. We are CAVU.

Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow.

From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including Hangar, 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.

Our name is taken from the aviation, meteorology term, ‘Ceiling and Visibility Unlimited’, which designates the perfect flying condition.

More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.

Together, we can reach new heights. Together, we are CAVU

About You:

• Driven and motivated to create a high performing CRO team that adapts, develops and grows through continuous feedback and improvement.
• Previous experience in an e-commerce orientated environment.
• Have a strong background in digital marketing, website analytics, and A/B testing methodologies, along with a passion for delivering measurable results.
• Proven experience of establishing and driving Ecommerce optimisation and conversion improvements through leading CRO teams and their optimisation roadmap, delivery of tests and measuring/actions insight. 
• Highly process driven.
• Experience of UX design across web, mobile and app.
• Analytical, evaluative, and problem-solving abilities, including specific usability research & analytics experience, and multivariate testing, including planning, implementing and presenting results.
• Expert skills in user-centred design solutions with measurable results, across devices & platforms.
• A track-record of considering intuitive site functionality, personalisation & interaction, site architecture, user interfaces & navigation.
• Effective communication skills at all levels, with a proven ability to collaborate with a pragmatic and confident approach and ability to influence in a team-oriented, collaborative environment.
• Strong advocacy for a customer-centric approach and enthusiasm for all things digital.
• Advanced Google Analytics/digital Analytics experience.
• Experience of working with multiple datasets within excel.

The Perks:

• 25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays
• 10% Company Pension
• Annual Bonus Scheme of up to 15%
• 2 Weeks Work From Anywhere
• MediCash Programme
• On Site Gym
• A Host of Flexible Benefits & Discounts

ED&I at CAVU
We are an equal opportunities employer. We do not discriminate based on religion, race, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If you’re reading this and perhaps don’t tick every skill then please still make yourself known to CAVU. We’d love to hear from you.

We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.

Are you ready to reach new heights? Please apply via the link.