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Content & Campaign Lead

Date: 15-Nov-2022

Location: Manchester Airport, GB

Company: MAG

  • We are proud to be a diverse employer, and we welcome candidates from all backgrounds
  • Flexible/ Hybrid working for a better work/ life balance
  • Identify trends, drive insights, steer commercial decision making,
  • Develop something new – see the results!
  • Work for an iconic business and do things never before achieved within our industry
  • Competitive base & 15% Bonus + 11% company contribution pension, free parking and other corportate benefits
  • Based above Manchester Airport’s Train/ Tram station



For airports, for partners, for people. We are CAVU.


Founded by MAG (Manchester Airports Group) and backed by over 80 years of aviation expertise, we’re striving to revolutionise airport travel, creating value for passengers and the businesses that serve them.


Our journey:


Our unrivalled knowledge of the passenger comes from our origins. Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow.


Pre-book, online or in the airport, our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.




Our name is taken from the aviation, meteorology term, ‘Ceiling And Visibility Unlimited’ (CAVU), which designates the perfect flying condition, where the ceiling is more than 10,000ft and the visibility is more than ten miles.


More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.


Job Purpose:


This role will be responsible for driving the development and execution of the Content & Campaign strategy across all of CAVU, covering our commercial services clients in international airports, our home airports and our distribution brands -,, and


This role acts as the lynchpin between our channel teams (Organic, Paid Media, Social Media, CRM and Creative) to deliver integrated multi-channel campaigns supporting our strategic goals of organic growth, new customer acquisition, retention, and loyalty.


This role will also be responsible for developing strategic B2B campaigns to support Business Development for CAVU, enabling us to hit our financial growth targets.


Principal Accountabilities:


  • Responsible for leading on the development and delivery of multi-channel integrated campaigns aligned with our strategic objectives of organic growth, new customer acquisition, retention, and loyalty. This role will oversee campaign delivery across all of our partners and DTC brands, responsible for supporting +£50m in revenue targets.


  • Collaborate with channel leads & their teams to execute campaigns from inception through to analysis/review, overseeing objective and KPI setting, customer research/insight, resource planning and delivery.


  • Oversee and support the creation of engaging content across all of our channels including case studies for B2B lead gen activity and content pieces to gain press coverage and external exposure of our brands, supporting organic growth and customer acquisition.


  • Develop an ongoing enhancement of our messaging and tone of voice across a range of service areas, ensuring we’re clearly articulating what services we provide and why the customer should care.


  • Ensure the performance and engagement of all content is measured and reported on and shapes the strategy moving forward.


  • Lead on the maintenance of website content, developing and overseeing process for updates and ensuring this process is slick and efficient for both the team and stakeholders.

Knowledge, Experience and Skills


  • Demonstrable experience of developing and delivering a strategic content plan.
  • Demonstrable experience delivering against challenging commercial targets and being able to balance these against other KPIs.
  • Experience in setting up content and communications processes and structures within a business which enhance existing processes.
  • Experience working across multiple products & brands.
  • Experience utilising SEO to fully optimise content and validating content topics using research.
  • Strong project management skills to ensure activity is delivered in full and on time with a high level of professionalism.
  • Ability to collaborate and communicate confidently with people at all levels within the organisation as well as with external partners.



  • Excellent copywriting skills
  • Attention to detail and impeccable organisational skills
  • Able to effectively prioritise projects to meet deadlines and can also react flexibly to constantly changing market situations. Unfazed by working with demanding stakeholders.
  • Confident and articulate with great conviction in your work and its value to the business.
  • User-centricity, challenging the status quo and always putting the customer at the heart of your activity
  • Proficient in Microsoft Office suite of products, with strong presentation skills.


Equal Opportunities & Reasonable Adjustments

MAG are a values led organisation and we are committed to providing equal opportunities in all areas of work and business. We want people to achieve their best, which will in turn positively impact on our customers and the communities in which we live and work. At MAG we empower people to be themselves within an inclusive and supportive environment, enabling everyone to achieve their full potential in line with their abilities and career aspirations.

As an inclusive employer, MAG wants to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore encourage you to get in touch with our Recruitment Team to inform us of any reasonable adjustments you might need to enable this to happen. You can contact the team by emailing