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Senior Brand Manager

Date: 18-Sep-2022

Location: Manchester Airport, GB

Company: MAG

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What are we offering?

 

 

  • A company that is inclusive and tolerant to all
  • Flexible working approach (not just during Covid, but ongoing)
  • Strong base salary (on experience) + 11% pension
  • Free parking and significantly subsidised public transport
  • Discounts on company products
  • 25 days Holiday entitlement (plus the ability to buy more)
  • Great work culture: the feel of a tech start-up with the backing of a global corporate with fantastic career development and advancement opportunities
  • Based above a train/ tram station for an easy commute (when not working from home!)
  • Free coffee/ gym/ break out areas/ great company culture and approach
  • AWS Certification (if needed) / online training/ exam vouchers/ tickets to events etc.

 

 

About Us

 

 

We’re a new company founded by Manchester Airport Group.

 

Core to our growth strategy is major expansion both in terms of products and services within CAVU. The Technology strategy will play a major part in this as we look to build out a single platform, capable of supporting global scale. We’re looking for great people to build, support and evolve our new platform.

What we can tell you is we’re busy taking knowledge gained from multiple experienced airport services companies and using it to build a market lead.

 

 

Our Journey:

 

 

Our unrivalled knowledge of the passenger comes from our origins. Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow.

 

Pre-book, online or in the airport, our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.

 

 

Why CAVU?

 

 

Our name is taken from the aviation, meteorology term, ‘Ceiling And Visibility Unlimited’ (CAVU), which designates the perfect flying condition, where the ceiling is more than 10,000ft and the visibility is more than ten miles.

 

More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.

 

 

Job Purpose

 

 

CAVU are looking for a Senior Brand Manager to drive the launch, evolution and growth of our global B2B brand across the internal and external landscapes, and in time, manage the family of B2C brands within the corporate umbrella. The role will be responsible for championing brand across all areas of the business, working with key stakeholders to create joined-up experiences across all audience touchpoints.

 

 

Principal Accountabilities

 

 

  • Manage and drive the launch, adoption and maintenance of the new corporate, B2B brand strategy.
  • Be the brand champion across all areas of the organisation, both internal and external.
  • Work with key stakeholders across all teams within the organisation to plan and deliver branded activity, campaigns and assets
  • Be the gatekeeper of the brand guidelines and ensure the brand is consistently delivered and represented across all functions and outputs
  • Work directly with the creative team to plan and execute branded campaigns and assets.
  • Assist in facilitating internal workshops to aid brand education and output
  • Monitor and measure performance through key performance indicators (KPIs)
  • Conduct regular competitor monitoring and benchmarking
  • Manage relevant third parties and agencies across branded activity
  • Keep up to date with industry advances so that our brand is represented by innovative and engaging activity

 

 

Knowledge, Experience and Skills

 

 

  • Skilled with 2/3+ years’ experience in Brand and or Creative Planning roles. (Either in-house or agency).
  • Proven track record of delivering successful brand strategies and campaigns.
  • Has a passion for all things brand with the ability to recognise what constitutes successful and strong brand activity
  • A deep understanding of, and able to clearly articulate, the key differences between brand and branding
  • A confident and personable individual, comfortable working at all levels of our business.
  • Great communication skills, both written and verbal.

 

Equal Opportunities & Reasonable Adjustments

MAG are a values led organisation and we are committed to providing equal opportunities in all areas of work and business. We want people to achieve their best, which will in turn positively impact on our customers and the communities in which we live and work. At MAG we empower people to be themselves within an inclusive and supportive environment, enabling everyone to achieve their full potential in line with their abilities and career aspirations.

As an inclusive employer, MAG wants to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore encourage you to get in touch with our Recruitment Team to inform us of any reasonable adjustments you might need to enable this to happen. You can contact the team by emailing HR.Recruitment@MAGAirports.com

 

 

We look forward to receiving your application!

 

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