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Senior PPC Executive

Date: 09-May-2022

Location: Manchester Airport, GB

Company: MAG

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  • We are proud to be a diverse employer, and we welcome candidates from all backgrounds
  • Flexible/ Hybrid working for a better work/ life balance
  • Identify trends, drive insights, steer commercial decision making,
  • Develop something new – see the results!
  • Work for an iconic business and do things never before achieved within our industry
  • Competitive base + 11% company contribution pension, bonus, free parking and other corportate benefits
  • Based above Manchester Airport’s Train/ Tram station

 

 

Job Purpose

 

 

The Senior PPC Executive will support the PPC Manager with the management and optimisation of PPC activity across CAVU’s portfolio including Manchester, Stansted, East Midlands, our distribution business and on-airport clients. Working across multiple products including parking and lounges, the Senior PPC Executive will have experience in Google Ads and be willing to learn on the job to develop their skillset and progress to managing multiple PPC Accounts.

 

Data driven and with a keen eye for detail the Senior PPC Executive will support in campaign creation, performance analysis and optimising campaigns to meet agreed revenue targets and KPI’s.

 

To ensure the PPC accounts continue to grow and meet target the Senior PPC Executive will own A/B Testing including identifying areas to test, creating and reporting on tests to Senior Management.

 

 

Facts and Figures

 

 

The Senior PPC Executive will be responsible for optimising multiple PPC accounts with large marketing budgets and supporting the PPC teams overall objective of delivering +£50m revenue.

 

 

Principal Accountabilities

 

 

  • Support the PPC Manager in achieving targets and KPI’s.
  • Create and implement a rigorous testing strategy across all appropriate areas within the accounts.
  • Continuously look for ways to automate, optimise and improve efficiency across the accounts.
  • Deliver daily, weekly and monthly reports on key metrics and KPIs, recommending improvements where appropriate.
  • Analyse and interpret data to identify key opportunities.
  • Monitor and report on competitor activity.
  • Keep up to date with latest industry news and inform PPC team

 

 

Knowledge, Experience and Skills

 

 

 

  • 1-2 years hands on PPC Account management

 

  • Strong knowledge of Google Adwords, Bing and Google Analytics
    • Adwords certified essential, Bing Ads certified desired.
    • Experience using Google Analytics desired but not essential

 

  • Organised and able to multitask
    • Highly organised and able to work on multiple websites/projects simultaneously

 

  • Commercially Focussed
    • Evidence of successful campaign management and meeting targets.

 

  • Microsoft office
    • Excellent excel skills and competent using Word, PowerPoint and other relevant software packages.

 

  • Digital Marketing Landscape
    • An interest in continually learning about online marketing developments and opportunities.

 

  • Communication
    • Excellent communication and interpersonal skills both written and verbal.

 

 

We look forward to you application! 

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