CRO Website Analyst

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Website Analyst
Manchester Airport / Hybrid
Permanent 

What’s the role?

This Website Analyst role reports to our CRO manager, and is responsible for enhancing our conversion rate optimisation strategy across our distribution business. The role will work to set up and maintain conversion funnel reporting using GA and Full Story, as well as reporting on A/B and MVT tests in order to offer actionable recommendations.

This role offers the opportunity to lead the implementation and best practice adoption of GA4, influence business decisions through insightful website analytics, and improve conversion rates, customer engagement, and reduce bounce rates across devices. 

You will work closely with the eCommerce & Marketing, Product and Tech, and Data and Digital Analytics teams.

What’s in it for you?
This is an opportunity to influence CAVUs e-commerce strategy and work in a high-growth, ambitious team, with opportunity for career progression.

About CAVU:
For airports, for partners, for people. We are CAVU.

Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow.

From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including Hangar, 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.

Our name is taken from the aviation, meteorology term, ‘Ceiling and Visibility Unlimited’, which designates the perfect flying condition.

More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.

Together, we can reach new heights. Together, we are CAVU

About You:

• Previous experience in an e-commerce business 
• Strong analytical skills, awareness of key technologies and tools used for Data analysis
• In depth knowledge of GA, UA & GA4 (and GA4 migration)
• Proven track record of delivering initiatives within a CRO team 
• Deep understanding and experience of key elements that impact conversation e.g. customer journey management, website Personalisation, online merchandising, A/B and multi testing, customer segmentation, basket abandonment analysis, competitors benchmarking, etc.
• Very good stakeholder management and communication skills
• Good at building business relationships internally and externally with partners and suppliers
• Driven and excited to be part of a newly formed CRO team, with the opportunity to influence the strategy and output of the team
• Advanced Google Analytics UA and GA4 experience
• Commercially focused
• Shows a systematic, disciplined and analytical approach to problem solving

The Perks:

• 25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays
• 10% Company Pension
• Annual Bonus Scheme up to 7.5% 
• 2 Weeks Work From Anywhere
• MediCash Programme
• On Site Gym
• A Host of Flexible Benefits & Discounts

ED&I at CAVU
We are an equal opportunities employer. We do not discriminate based on religion, race, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If you’re reading this and perhaps don’t tick every skill then please still make yourself known to CAVU. We’d love to hear from you.

We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.

Are you ready to reach new heights? Please apply via the link.
 

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