Head of Marketing - Experiences

Summary

Head of Marketing - Experiences

Hybrid working | Manchester Airport based

Why CAVU?

For airports, for partners, for people. We are CAVU.

At CAVU, our purpose is simple: to make airport travel seamless and enjoyable for everyone. From the smallest ideas to the biggest changes, every day is about creating better journeys and experiences.

Our portfolio spans world-class airport lounges, digital platforms, and revenue-accelerating technology that power airports and partners worldwide. Whether we’re building better passenger experiences or helping airports grow, our teams are united by one goal – to create smarter solutions that move people and businesses forward.

About the role

The Head of Marketing – Experiences is a key leadership role within CAVU, responsible for developing and

delivering the global B2C marketing strategy for the Experiences division. Reporting to the Brand & Creative

Director, this role drives brand awareness, customer acquisition, and guest engagement across CAVU’s

portfolio of airport lounge brands — notably Escape Lounges — across AMER, EMEA, and APAC.

Balancing strategic vision with hands-on execution, the Head of Marketing – Experiences leads consumer-

facing campaigns to drive both turn-up guest volumes and pre-book reservations, working in close

collaboration with Performance Marketing, CRM, Growth, and Commercial teams. This role plays a pivotal

part in shaping the global brand presence of CAVU’s Experiences business and ensuring consistent, world-

class marketing delivery.

What you'll be doing

• Lead the Global B2C Marketing Strategy: Develop and execute the overarching marketing strategy for CAVU’s Experiences division, ensuring a unified global approach to brand positioning (in partnership ewith the Head of Brand), awareness, and demand generation across all regions and customer touchpoints.
• Drive Lounge Awareness & Turn-Up: Guests Design and implement in-terminal and destination marketing initiatives to drive spontaneous lounge visits. Deliver compelling brand communications and advertising that increase visibility and consideration among airport travellers.
• Grow Pre-Book Reservations: Collaborate closely with the Performance Marketing and CRM teams to optimise digital marketing campaigns that drive pre-book lounge reservations. Ensure seamless integration of brand and performance marketing activity to maximise conversions.
• Brand Stewardship & Creative Excellence: Champion the Escape Lounges brand globally, ensuring a consistent and premium brand experience across every market and channel. Partner with key stakeholders in the Brand & Creative team to deliver engaging campaigns that reinforce CAVU’s positioning as a leader in airport experiences.
• Leadership & Team Development: Lead, mentor, and develop a small but high-performing team comprising a Marketing Manager and Social Media Manager. Foster a culture of creativity, accountability, and results, ensuring effective campaign delivery across all regions.
• Cross-Functional Collaboration: Work collaboratively with the Growth and Commercial teams within the Experiences division to align marketing activity with business objectives. Partner with the Performance Marketing, CRM, and Data teams to drive insight-led decision making and performance optimisation.

What we're looking for

• Strong understanding of consumer marketing principles, including brand management, campaign planning, and performance measurement.
• Knowledge of the travel, hospitality, or leisure sectors, ideally within multi-location or service-based brands.
• Understanding of digital marketing channels, including CRM, paid media, social, and in-terminal activation.
• Familiarity with cross-functional collaboration between Brand, Performance, and Growth teams.
• Awareness of global marketing trends and consumer insights relevant to travel and airport experiences.

Qualifications and Experience

• Proven track record in a senior consumer marketing role with responsibility for brand and campaign strategy. ·
• Experience managing marketing for consumer-facing brands across multiple markets or regions.
• Demonstrable success in driving brand awareness, footfall, and conversion through integrated marketing campaigns.
• Background in travel, hospitality, retail, or lifestyle sectors desirable.
• Experience collaborating with performance marketing, CRM, and commercial functions to deliver measurable outcomes.
• Degree-level education in Marketing, Business, or a related field; CIM or equivalent professional qualification desirable.

Perks

• 25 Days Holiday, increasing 1 day per year with service (up to 28 days)
• Option to buy up to 10 more days annual leave, plus 4 flexible bank holidays
• 10% Company Pension
• Annual Bonus Scheme
• On-site Gym
• MediCash Scheme
• A host of flexible benefits & discounts – including up to 50% off CAVU products such as Escape Lounges and Airport Parking
• Rail and retail discounts
• 2 paid volunteering days per year
• Access to internal events calendar including wellbeing and ID&E activities
• Formal and informal development opportunities, including mentoring and learning grants
• Enhanced parental leave (T&Cs apply)

Interview process

1) Recruiter Screen

2) 1st Stage on MS Teams

3) Face to face Interview

Please note, stages 2 and 3 may change in order.

IDE at CAVU

At CAVU, Inclusion, Diversity & Equity are at the heart of who we are. We’re proud to be an equal opportunities employer and we celebrate individuality.

Did you know that some people may be less likely to apply to a job if they don’t meet every single requirement listed? Research shows this can especially affect women and underrepresented groups. If you’re excited about this role but don’t tick every box, please still apply - we’d love to hear from you.

We’re also committed to providing reasonable accommodations for individuals with disabilities throughout the recruitment process.

Are you ready to reach new heights? Apply now to join CAVU.