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PPC Manager - USA Markets (Manchester Based)

Date: 31-Aug-2021

Location: Manchester Airport, GB

Company: MAG


  • Flexible Working for a better work/ life balance
  • New role due to growth and massive ongoing success.
  • Work on the US Market with established market leading sites/ brands
  • Commercial PPC Marketing experience required
  • Industry competitive base + parking + pension + discounted tram/ train travel to work and numerous large corporate benefits.


We are MAG-O:



The Business


Part of MAG Group, MAGO is our Digital Tech business; utilising advanced data Insights, digital platforms, and new and emerging technologies, it is an ever-evolving engine house of ideas and innovation. We not only support our UK business, but also MAG USA (based out of Chicago) along with our network of clients both in the US and across the world. With support from our large and technically comprehensive in-house Digital Marketing Team, MAGO’s focus is to create new and exciting digital and physical B2C products for customers at every step of the customer journey. Furthermore, we offer a variety class leading physical and digital B2B services and associated digital platforms to our global clients.


Have a stroll around our new office:


The Role


This role is available at a time of massive growth for MAGO, as we continue to grow at pace. This is a real success story as we invest more and more in the US travel market.


Based out of our Head office in Manchester, you will be Working within a highly professional Organic Search Team, whilst also working hand in hand with our Digital Marketing team based in Chicago.


You will be responsible for the management and optimisation of MAG USA’s PPC accounts including our market leading distribution websites, US based airports and lounges. Working closely with the PPC Lead, the PPC Manager will devise and implement a PPC strategy in line with MAG USA’s business objectives. Data driven and with a keen eye for detail the PPC manager will be capable of executing advanced PPC techniques to effectively grow and nurture the channel at scale. The role requires previous hands-on experience of managing PPC accounts, bid management, campaign creation and performance analysis.


Typical duties include:

  • improve the customer journey and conversion rate for PPC
  • Create and implement a rigorous testing strategy
  • Continuously look for ways to automate, optimise and improve efficiency across the accounts.
  • Deliver regular reports recommending improvements
  • Analyse and interpret data to identify key opportunities.
  • Monitor and report on competitor activity




Data driven and with a keen eye for detail, you will be capable of executing advanced PPC techniques to effectively grow and nurture the channel at scale. The role requires previous hands on experience of managing PPC accounts, bid management, campaign creation and performance analysis. Experience managing multiple accounts and scaling internationally desired but not essential.


You will already have commercial experience with PPC, which might also be derived via a marketing agency. It is strongly preferred that you have working knowledge of the following:

  • Certified in Google Adwords (essential)
  • Ability to use Bing and Google Analytics
  • Google Analytics IQ desired but not essential.
  • Bid management tools such as DBM, Kenshoo etc are desired but not essential.


The successful candidate will ideally be digitally-focused and data-driven and able to demonstrate success within PPC elsewhere in their career. This role would suite someone who is currently working within an agency or commercially- focused business, enjoys being hands-on with their work and is looking for a step-up into a complete channel ownership position


What we Offer


We offer a competitive base salary + pension, free parking and strong corporate benefits package. we are an iconic business in the North West and currently experiencing massive growth. We have the feel of a start-up digital-tech agency, but we enjoy the backing of a major corporate. In turn, we can offer stability plus great career and learning opportunities. Based above the train station at Manchester Airport, we offer 25% off trains and 20% off trams to help subsidise your commute. However, we encourage flexible working for a better work life balance and as such, you will be able to work from home for a proportion of the working week.



Equal Opportunities


MAG is a values led organisation and we are committed to providing equal opportunities in all areas of work and business.  We want people to achieve their best, which will in turn positively impact on our customers and the communities in which we live and work. At MAG we empower people to be themselves within an inclusive and supportive environment, enabling everyone to achieve their full potential in line with their abilities and career aspirations.


Reasonable Adjustments 


As an inclusive employer, MAG wants to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore encourage you to inform us of any reasonable adjustments you might need to enable this to happen.


…please apply today.