Social Media Manager

Summary

Paid Social Media Manager

Manchester Airport / Hybrid

Full Time 

About CAVU

For airports, for partners, for people. We are CAVU.

Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow.

Pre-book, online or in the airport, our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.

Our name is taken from the aviation meteorology term, ‘Ceiling and Visibility Unlimited’, which designates the perfect flying condition.

More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.

Together, we can reach new heights. Together, we are CAVU.

The role

We’re looking for a Paid Social Media Manager to lead the strategy, execution and optimisation of paid social campaigns across our global Experiences portfolio, including Escape Lounges and aether.

This is a hands-on, commercially focused role where you’ll own campaigns end-to-end—driving awareness, engagement and ultimately conversions across key markets including the UK, Europe, Australia and the US.

You’ll work at the intersection of performance, creativity and insight—partnering closely with Brand, Creative and Performance Marketing teams to deliver impactful, data-driven campaigns.

Key responsibilities include:

• Developing and executing full-funnel paid social campaigns to drive awareness, consideration and bookings
• Creating and delivering paid social strategies aligned to marketing goals and audience insights
• Managing campaigns across platforms including Meta (Facebook/Instagram), TikTok and Reddit
• Monitoring and optimising performance using key metrics such as CTR, CPC, CPA and ROAS
• Managing and allocating budgets to maximise ROI and commercial impact
• Collaborating with creative and content teams to produce high-performing ad assets
• Conducting A/B testing across formats, audiences and bidding strategies to continuously improve performance
• Using market research and customer insights to refine targeting, messaging and positioning
• Staying ahead of platform trends, algorithm updates and industry best practices
• Reporting on campaign performance, sharing insights and making data-led recommendations to stakeholders

Skills and Experience

We’re looking for someone who combines strong analytical thinking with creative flair and thrives in a fast-paced, collaborative environment.

About you:

• Proven experience (5+ years) managing paid social campaigns end-to-end
• Strong understanding of social platforms and advertising tools (Meta, TikTok, Reddit etc.)
• Experience using analytics tools such as Google Analytics to inform decisions
• Highly analytical, with the ability to turn data into actionable insights
• Experience managing and optimising campaign budgets
• A strong communicator, confident presenting ideas and performance insights
• Creative mindset with the ability to craft compelling messaging
• Self-starter who is organised, proactive and able to manage multiple priorities
• Comfortable working across international markets and understanding cultural nuances

What's in it for you?

• 25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays
• 10% Company Pension Contribution
• Annual Bonus
• 2 weeks work from anywhere
• Healthcare
• On-site gym
• A host of flexible benefits & discounts

EDI at CAVU

We are an equal opportunities employer. We do not discriminate based on religion, race, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If you’re reading this and don’t quite tick every box, we’d still love to hear from you.

We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process—please contact us to request assistance.

We are an equal opportunities employer. We do not discriminate based on religion, race, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If you’re reading this and don’t quite tick every box, we’d still love to hear from you.

We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process—please contact us to request assistance.